Blackhat in the mainstream media at last

Terence posted in SEO on 24 June 2009

We're often warning people of the dangers of Black Hat SEO (traditionally spotted a mile off with tactics such as inappropriate keyword spamming spamming spamming keyword) both on this blog, and on the phone when someone has been guaranteed a number one position by someone who works for Google (we get the same calls ourselves).

For anyone still in doubt of how these quick 'guaranteed' campaigns can backfire badly though, spotted on the rounds today was the following news article:-

http://news.bbc.co.uk/1/hi/uk/8116869.stm

Yes, the latest internet social-networking trend Twitter has introduced a new potential avenue of abuse for Black Hat marketers, namely with the use of their own hashtags for tagging and linking people to theoretically appropriate content. Whilst the fact this is readily abused isn't surprising, it's certainly surprising for such a topic to make it into the mainstream media.

Somehow, I'm not surprised Habitat would rather not name the company involved in their marketing...

Comments on this article

Bob Bobberty bobkins at 24/06/2009 17:04

The sole reason for the Bourn blog is as a SEO tool - to add loads of keywords to your site - isn't it though? Some of us can see through your doing bit for the benefit of world for what it is, well this and trying to bore people. Jesus, GRAPHIC DESIGN CAN BE FUN YOU KNOW.

Ciaron at 24/06/2009 17:28

Ouch - sorry to see our blog post has upset you Boberty Bobkins - you don't work for Habitat do you? Seriously though - a blog does have it's SEO benefits, but we wouldn't consider SEO our main motive for our blog - we'd like to think our blog is a nice (and sometime fun?) resource for both our clients and anyone interested in design in general. Who knows, it might even spark a bit of conversation!

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