Logo design for Stockport based Construction Project Planners
Mark posted in Logo Design on 05 September 2008
We have just completed a logo design project for Construction Project Planners, 'Linx-to Project Controls Ltd'.
It was a tough project and we had to spend more time than usual researching the business and industry.
After finally picking up our pencils we designed 6 solid logos for the client to choose from. The final logo was a mix of 2 ideas which can usually make a logo lose its impact or simplicity, (at this point designers will be rolling their eyes with disapproval - another client wanting to merge ideas together) but in this instance it has worked very well.
The diamonds represent the Keystone that are the start of a planning project. When a programme is developed, the activities that are crucial to completing the project go red, this is the critical path. This is the only common colour in ALL programmes RED = CRITICAL, the critical path is what all clients want to know and focus in on, on any given project.
Needless to say, Linx-to were very pleased with the final logo adding "this will give Linx-to Project Controls a clear and more importantly, industry-relevant identity which should shine above those of our rivals.
Another job well done for the design team - Friday drinks are on me.