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Welcome to our blog. It’s a place to inform, impress and amuse you in equal measure. On here you will find everything from the latest studio news to belly laughing viral videos.

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Matthew

Alan Fletcher: Fifty years of graphic work (and play)

Matthew posted in Graphic Design on 01 February 2010 - 0 Comments

The Cube gallery in Manchester is currently displaying a collection of work by the world famous graphic designer, Alan Fletcher.  Described as ‘Britain’s best ever graphic designer’ by the Observer and ‘one of the giants of 20th Century design’ by the Guardian, this a a fantastic opportunity to view fifty years of the designer’s work that continues to influence graphic trends today. The exhibition runs until the 3rd April. Don’t miss it.

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Matthew

Google Chrome

Matthew posted in Graphic Design on 17 December 2009 - 0 Comments

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Dave

Trends In Typography

Dave posted in Graphic Design on 16 October 2009 - 0 Comments

It’s always a tricky business choosing the right font for a logo and typography for a brand. There are many factors to consider before you even open up Illustrator. Most importantly is the industry for which it is intended, as well as the target audience, tone of voice, aesthetic appearance, application (be it web or print) and whether or not it visually communicates the correct message for the company.

Reflecting values through the typography is a vital part of a logo as well as primary and secondary fonts in branding. A change of font, weight, size, x height, wether it is in capital letters, can all totally change the connotations of a brand. Looking at how typography is used in individual industries such as Fashion, Creative & Film we can begin to build up a greater picture of why certain fonts are popular and widely used for specific industries.

The fashion industry has honed in on a few good ones. Didot, Garamond and Bodoni are often used as primary or secondary fonts in fashion brands. Time and time again you can see the use of these three, which seem to be perfectly balanced for fashion. and are used predominately throughout magazines such as Vogue, Marie Clare &  Bazaar, as well as clothes stores, fashion labels and fragrance brands. Fashion industry logo’s are generally serif fonts set in black, or white reversed out on black.

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Mark

Space invaders QR Code hijack

Mark posted in Graphic Design on 24 June 2009 - 0 Comments


spacedI knew these reminded me of something. Consider your blog 'Space Invaded'.

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Matthew

QR Codes are everywhere!

Matthew posted in Graphic Design on 23 June 2009 - 1 Comments

A couple of weeks back, (as part of the Eurocultured weekend), artist Yuri Suzuki created “Graffiti Radio”.  Dotted throughout the city, 2D graffiti QR codes (unusual square shaped barcodes) were sprayed onto any available surface with s stencil.  People who find the graffiti around the city can take a snapshot of the code on their mobile phone which then triggers music - in the form of an internet radio stream created by the artist.  The idea was to musically map the city of Manchester by using this informative form of graffiti. 
“Yuri is interested in a connection between graffiti and pirate radio. Both are creative expressions that hack into public facilities. In the case of graffiti, the hacker uses the wall. In case of pirate radio, the hacker uses public radio waves illegally. It can be said that pirate radio is sound graffiti and Suzuki proposes to combine these two methods of graffiti.”

The technology has been used in numerous advertising campaigns.  In 2007, posters of QR codes were used to “Spread the virus” for the DVD release of 28 Weeks Later.  Recently Editoras Online bookshop used the format to create “The Living Book”.  And glancing over my desk this morning I I spotted one on Dave’s Pepsi bottle.  QR codes are everywhere!

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