E-casting for cost-effective marketing
Posted by Ciaron on 15 August 2008 in General
We understand that you may be feeling the pinch recently. If you’re looking for ways to save money but increase sales, we’ve a few ideas. In times like this it’s important rethink/focus your marketing rather than stop altogether, and spend your budget more wisely. E-casting is the ideal marketing tool.
Over half of all Internet users check or send e-mail on a typical day. E-mail marketing is often reported as second only to search engine marketing as the most effective online marketing tactic.
Sending a purposely designed email has the ability to attract a wide range of specific, potential customers at a very low cost. It’s less expensive than print and much better for the environment!
It’s fast too. Emails are instant as opposed to a mailer advertisement, producing a much faster return, pushing your message and driving business towards your website or encouraging customers to pick up the phone.
You can also track the exact return on your investment, which has proven to be very high when done properly. We can do this for you in many different ways which you can later use to measure open rates, positive or negative responses and correlate sales with marketing.
Worried about your message being flagged as spam and banished to the depths of your potential client's junk folder? Worry not, we test all of our outgoing messages to make sure they pass all of the most popular spam filters (including Outlook 2007 and SpamAssasin).
We also make sure that you message displays correctly in all of the most common email clients, including not just Outlook and Apple Mail, but many of the most popular web-based email clients, such as the ever popular Gmail and the all-dominating Hotmail.
Relationships are important in business and regular emails allow you to enhance these with existing customers, encouraging loyalty and repeat business. They can also build long lasting and trustworthy new ones. So why not give it a go? Contact us today to see how we can help you deliver your message directly to your prospective client's inbox.