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BBC's Olympics 2008 branding campaign

Posted by Matthew on 07 August 2008 in Branding

Jamie Hewlett's Olympic Characters Last week the BBC launched it’s promotion for its Olympics 2008 coverage. The campaign is inspired by the contemporary Opera, “Monkey: Journey to the West” which premiered to rave reviews here in Manchester last year as part of the Manchester International Festival.

Cult comic artist and graphic designer, Jamie Hewlett was approached once again to recreated the four main characters in a twist on the classic tale. Now entitled “Journey to the East” and the Beijing Olympics, Hewlett’s instantly recognisable graphic style is paired beautifully with Damon Albarn’s contemporary take on the Chinese musical genre.

And the campaign doesn’t stop there. The ‘monkey’ brand will be used throughout the BBC’s coverage of the games along with mobile downloads, cut-out-and-wear masks and your very own interactive monkey desktop which the user can personalise, set reminders, and catch the latest news from their favorite Olympic event. Pretty impressive stuff. Find out more by clicking the links below.

www.monkeyjourneytothewest.com
www.designmuseum.org/design/jamie-hewlett
www.news.bbc.co.uk/sport1/hi/olympics/monkey/7521287.stm

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