The Importance of Brand Guidelines

Matthew posted in Branding on 06 October 2009 - 0 Comments

When establishing a brand it is important to develop brand guidelines - otherwise known as “The rule book” or "The Brand Bible".  The book of guides is used to educate, reinforce and motivate anyone involved in the building and maintenance of the brand. It’s vital in establishing and strengthening brand culture (or the brand’s “personality”).  Brand guidelines also help reinforce a high level of consistency throughout all forms of media.  Without them, your brand can look weak and messy, and not a brand at all.

Brand guidelines come in many different forms and focus on a number of elements involved in building a brand - such as vision, identity, strategy, values, writing and design style etc.

Brand guidelines don’t have to be boring - they can communicate the brands personality through the book itself.  A great example of this are the Skype brand guidelines - fun, friendly and informal from cover to cover. Have a flick through it here.

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We give GARC a new look!

Dave posted in Branding on 23 September 2009 - 0 Comments

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Remember your old branding

Terence posted in Branding on 03 July 2009 - 0 Comments

2009 seems to have been the year of anniversaries for a few famous brands, most notably Persil and the well-known British chain Marks and Spencers, and their main solution to celebrate? Dig out all the old branding and advertising from over the years. Retro has always been in and out of fashion, but there seems to have been a surge in the investment put into it in recent months. It's easy to see why if you look at the current economy too. In a time of recession, everyone is curtailing spending, and unsure of who's going to be the next company to fall. Showing yourself as a strong company that has been around for a very long time is therefore highly desireable, creating confidence. It also proves that the right brand or logo can be remembered for a very long time. In an age where corporate guidelines are pretty strict on showing something out of the current brand, these 'old' logos wouldn't be brought out again unless they were confident the public could look at them and say 'Heh, I remember that'.

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A swift design solution needed for Business Consultant.

Mark posted in Branding on 06 February 2009 - 0 Comments

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Bourne Design? Or What's in a Name...

Terence posted in Branding on 17 November 2008 - 0 Comments

So you've got an idea for a business, and a plan of how to run it... but there's still one of the most important things to decide; Just what are you going to call it?

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