Remember your old branding

Terence posted in Branding on 03 July 2009 - 0 Comments

2009 seems to have been the year of anniversaries for a few famous brands, most notably Persil and the well-known British chain Marks and Spencers, and their main solution to celebrate? Dig out all the old branding and advertising from over the years. Retro has always been in and out of fashion, but there seems to have been a surge in the investment put into it in recent months. It's easy to see why if you look at the current economy too. In a time of recession, everyone is curtailing spending, and unsure of who's going to be the next company to fall. Showing yourself as a strong company that has been around for a very long time is therefore highly desireable, creating confidence. It also proves that the right brand or logo can be remembered for a very long time. In an age where corporate guidelines are pretty strict on showing something out of the current brand, these 'old' logos wouldn't be brought out again unless they were confident the public could look at them and say 'Heh, I remember that'.

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A swift design solution needed for Business Consultant.

Mark posted in Branding on 06 February 2009 - 0 Comments

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Bourne Design? Or What's in a Name...

Terence posted in Branding on 17 November 2008 - 0 Comments

So you've got an idea for a business, and a plan of how to run it... but there's still one of the most important things to decide; Just what are you going to call it?

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Barburrito featured in Computer Arts

Mark posted in Branding on 29 September 2008 - 0 Comments

With Barburrito opening at Liverpool One this week I thought I would post an article that was featured in Computer Arts. Its basically me just ranting on about the project and being very honest about the whole design process. I would like to thank the various people (from as far away as Brazil) who emailed me with praise on how frank the actual article was. Click here to view a pdf and see for yourself.

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Straplines, taglines and slogans

Matthew posted in Branding on 22 August 2008 - 0 Comments

Straplines are claimed to be the most effective means of drawing attention to one or more aspects of a product.  A strapline or tagline is a secondary sentence attached to the brand name and is an important extension of the brand.  It’s there to emphasize the corporate image, strengthen and clarify the key message and expresses the company’s idea or purpose.

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